We started our ORCOM 152 discussion last Saturday (June 28, 2009) by sharing “How much we have changed from high school to college?” All of us shared very interesting stories. What I have shared was how being an Organizational Communication major changes my life.
Back in high school, I admit that I’m “lost”—in the sense that I do not know what course to pursue in college, what career I want in my life and what I am going to be in the future. I am not an honor student and I do not often talk to school faculties like my other classmates. I am studying for the mere idea of attending school and passing secondary education.
I attended Far Eastern University from school year 2005-2006 taking up Mass Communication. In 2006, I have the opportunity to transfer in UPM and became an Organizational Communication student. From my freshmen and sophomore days, I am still half-hearted in the field that I am into. During the first semester of my junior year, I had undergone a complete transformation.
Now, I fully understand what my course can offer me, how vital every concepts we are taking up and how I truly appreciate every individual in this small society of ours. This course made me feel worthy and that I have an important part in our humanity.
Like humans, communication goes through the process of evolution. As we proceed in our discussion, Sir Barry enlightened us on how communication progressed. He provided us the B-I-S Model:
- BROADCAST Media – “We tell you.” (One-to-many)
This model employs a one-way communication. It is also intended for “Mass Communication” and uses the traditional channel. The publishers have the push, the control, and project their selves as experts in this form. This representation do not really care on their ad’s content, does not have specific target, no interaction and making the audience as passive consumers.
- INTERACTIVE Media– “Tell us what you think of what we tell you.” (One-to-many; Many-to-many)
In this model, there is small group of people (reader-commentators) who are eager to comment. The publishers do not have all the push but there is the control. It became “reactive” than pro-active. There is an interaction with audience. In this form, there is no more isolation and it brings every element closer to one another.
- New SOCIAL MEDIA – “Tell each other.” (Many-to-many)
This model knows its specific target. The creators have the least control. No one holds the complete control and no conscious effort are needed to push the message in this form. This representation is based on collective experiences of every element in the model. There is high competition and limit is not a possibility. But the downside is that the authority is not clear.
As communicators, we should always look for development to improve our interaction. As what have Sir Barry reminded us, we should “bring communication back to communication”. Media is not dying… It is changing. New social media shows us that as people evolve, communication also evolves. It is up to the people who use these media make them beneficial or dangerous. Let us bring this evolution of communication to the next step. 🙂